In Linkedin When I Upload a List of Company Names Do I Have to Choose Company Name Targeting

LinkedIn's Matched Audiences capabilities provide marketers with the advantage of combining their own customer and lead data with LinkedIn's powerful professional information. Matched Audiences engineering science allows marketers to employ website retargeting, account targeting and contact targeting.

LinkedIn has struggled to stay relevant aslope Facebook for a number of reasons. Facebook allows B2B users to target each other specifically and flexibly, while in the past LinkedIn was only useful for targeting individual users based on an employer name, industry, skill, or job title. The LinkedIn dashboard besides lacked the power to help users track conversions or gauge the effectiveness of ads.

Nigh every time I've launched LinkedIn ads and Facebook ads, alongside each other, for a client, they have told me that the toll per lead on LinkedIn was just too high, and to instead focus the ad spend on Facebook.

With Facebook's larger audience, more flexible ad options, superior targeting potential, and lower costs, it seemed like a meliorate selection for B2B marketers.

All that is changing, however, thanks to a new tool that LinkedIn rolled out this year. It's called Matched Audiences, and it has the potential to modify the way you utilize LinkedIn. Interested? Let'due south explore the purpose and setup process for Matched Audiences.

What is a LinkedIn Matched Audition?

LinkedIn Matched Audiences allows you to hone your targets more carefully and even re-target potential clients and contacts with whom you have already connected. You're able to touch the actual conclusion-makers at the companies you want to achieve. You can connect with people on LinkedIn who have visited your website and draw from your customer databases to find premium LinkedIn contacts. If you apply Sponsored InMail and Sponsored Content, equally well as other LinkedIn marketing products, you lot'll exist happy to know that Matched Audiences works seamlessly with it all.

Before you begin, yous're going to demand a LinkedIn Ads business relationship. Your company probably already has 1, but you may need to suit setup of a new account or permissions to access the electric current one.

Stride #ane: Choosing a location

If you're interested in targeting specific companies or accounts, here's how to practice it. First of all, go to Entrada Manager and find the Targeting folio. LinkedIn will ask, "What location do yous want to target?" It'due south a required field, and so yous can select the state, urban center, state, or town you would like to attain. You can add multiple zones or cities.

Pace #ii: Tailoring your target audition

Adjacent, you tin can refine your target audience fifty-fifty further. You lot tin select specific companies or industries, or choose your targets by company size. You tin can drill down to specifics like job title, job function, seniority, field of study, skill or degrees. Those functions are more than helpful when y'all're targeting individual employees. Yet, if you desire to target whole companies as role of your B2B strategy, yous'll find the Company Name and Company Industry sections to be nearly helpful. Enter up to 100 target companies; or, if you want to include more than 100, upload your own list.

Step #3: Uploading a big account listing

You can upload a list of accounts through the "Create an Audience" tool, plant under "Target a List of Accounts or Contacts." Name the audition, using some specific term that will help you speedily recollect and differentiate it in the time to come. You lot'll also need to decide whether you want to match information technology based on a listing of accounts or a list of contacts.

Afterward that, you'll be able to upload a CSV file packed with up to 30,000 companies. Brand certain that your CSV file follows the guidelines set out by LinkedIn. The file size cannot exceed 20MB. The showtime-row header must read "companyname", and you'll need to take just ane company name per row under the start cavalcade. LinkedIn suggests a minimum of 300 companies but maxes out at 300,000 rows.

Step #4: Waiting for LinkedIn to procedure the list

In one case the file is uploaded, click "Next." At present it'south time for LinkedIn Matched Audiences to practice its ponderous magic. It takes the system a while to process a long listing of companies— after all, there are millions of Company Pages on LinkedIn— merely y'all should have your results in 48 hours or less. Brand sure yous save your progress after uploading your list! Once you save it and click "Done," you can go almost your daily business while LinkedIn processes the list.

Want to cheque on the progress of your list? Get to "Tools" at the superlative right and click "Matched Audiences." Your Matched Audience will appear on the dashboard when information technology's ready.

Stride #five: Calculation your list to a entrada

Later on your new audience shows upwardly on the dashboard, you can use it anytime, with whatever campaign. To do this, y'all'll enter your business relationship, open a new campaign, and select the "Audience" tab. Expect under "See Full List" to view the new listing or audience that you just created, and select it to add it to your campaign. Beyond that, y'all can make some boosted enhancements to your targeting process. Retrieve to salvage your progress once you accept everything designed the manner yous want it.

Other options with LinkedIn Matched Audiences

The creation of your own audience gives you amazing flexibility within LinkedIn. Y'all can combine unlike criteria in guild to customize an audition that is more likely to be interested in your business concern and its products or services. You lot can go back and engage previous spider web visitors over again through website re-targeting; but grab a list of the people who came to your website within the last 90 days, and you can become after those potential clients with some targeted advertising. If you lot have email lists that you'd like to use through LinkedIn, you have that ability through Matched Audiences too.

B2B statistics for LinkedIn

Maybe yous're even so wondering if LinkedIn is really a worthwhile B2B marketing platform. Permit's look at some basics: LinkedIn has 500 1000000 members, 73 million senior influencers, 45 one thousand thousand decision-makers, and viii million C-level executives. According to LinkedIn's data, 4 out of 5 LinkedIn members drive business organisation decisions on some level. 50-vii percent of companies have a LinkedIn Company Folio, and l% of B2B buyers utilize LinkedIn before making a purchasing conclusion. Plus, LinkedIn users are four times more likely to terminate past your website than users from Facebook.

That'south a level of touch that businesses tin can't afford to ignore. Additionally, LinkedIn'due south members are more than motivated to proceed their profiles updated and authentic; they accept a professional stake in maintaining their image on the network. This ways that you're getting high-quality data and real connections with people who matter in the business world.

LinkedIn calls Matched Audiences "Professional targeting that's precise and powerful." If you lot're interested in keeping your brand fresh in the minds of people with determination-making power, this is the mode to do information technology.

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Source: https://www.clearvoice.com/blog/how-to-guide-b2b-targeting-linkedin-matched-audiences/

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